Properties of color

Color psychology

(Color moods)

Colors are generally associated with descriptive or emotional or psychological meaning.

Name:

Orange

Emotions:

Optimism, idependence, adventure, creativity, fun

Descriptions:

Saturated, strong, lush, ablaze, beaming, bold, brilliant, flamboyant, vibrant, vivid, loud, rather saturated, warm, mellow, orange

How it affects UI design

Color can be used to reinforce brand and affect user experience for sighted users by leveraging common psychological color meaning.

Not all cultures interpret color in the same way. Be sure your colors convey appropriate meanings for your audience's locale.

Sources:

  1. [Color terms via] David Aerne (@meodai). Color Description. https://github.com/words/color-description
  2. Color psychology. Wikipedia. https://en.wikipedia.org/wiki/Color_psychology
  3. The Psychology of Colors and Their Meanings. Color Psychology. https://www.colorpsychology.org/
  4. David McCandness & AlwaysWithHonor.com. Colours in Culture. Information is beautiful. https://www.informationisbeautiful.net/visualizations/colours-in-cultures/
  5. Color meanings and symbolism. Canva. https://www.canva.com/colors/color-meanings/
  6. Jeremy Girard (2019). Visual Color Symbolism Chart by Culture. . https://www.thoughtco.com/visual-color-symbolism-chart-by-culture-4062177